Pomelo Fashion is using a countdown timer to clearly display when their offers expire.Ģ. Best practice is to always add the promotion time frame on every banner and advertisement, not only in the terms and conditions, to ensure customers know about the promotion’s expiry date. You can do it either by mentioning the time frame (dates or hours) of the promotion or by adding a countdown timer.
It also helps create a sense of urgency and slightly nudge shoppers to complete their orders. Failing to do so leads to broken user experience and customers dropping from your site. You should inform the customers about the duration of the coupon or cart-level promotion to avoid dissatisfied customers who learn at the checkout that the offer is no longer valid. Remember that it's never enough to just launch a coupon campaign, you also need to take care of the coupon design, placement, validation, and redemption process to make your campaign a blazing success. Later, we will move on to the specific coupon and cart promos placements on the website while highlighting the best design solution from the standpoint of customer experience. We will cover some general tips here that apply to most discount coupon and promotions design, placements, and promotion.
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For the complete guide, download the ebook below. We hope this guide will help you redesign your platform to include coupon and cart-level promotions, improve your existing customer couponing experience and monitor offer codes. Note: All desktop screenshots were made on Mac, Chrome and all mobile screenshots were made using the iPhone X resolution on Chrome. We wrote this post based on our customers’ UI & UX, the best performing in terms of revenue DTC e-commerce platforms’ UI, and various UX studies. We will cover the whole customer journey, from promotional messages and price drops on the website through coupon and promotions validation and application at checkout, and finally, redemption. This post collects best practices and inspirations for designing the user interface and experience for promoting coupon codes and auto-applied promotions on your website or mobile platform. However, for users to be successful using promotions, a website must do two things well: it must communicate these various promotions effectively throughout the site, and it must also make it easy for users to get the deals being communicated.” – Kim Salazar, Senior User Experience Specialist with Nielsen Norman Group
“Of course, this is assuming that there wouldn’t be any pain,” he laughs.Best Practices of Coupons, Discounts and Promotions UI & UX “Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. If forced to choose between spending the weekend without his smartphone or his left arm, he jokes that he would pick the arm. This is a critical part of the shops' focus-something Wetherill personally understands. Repairs at uBreakiFix’s store locations can often take as little as an hour, according to Wetherill. On the importance of a one-day turnaround time As Wetherill pointed out, “it did go through a cement mixer.” Some miracles just aren’t meant to be. After some serious effort, the technicians were able to safely recover all of the important data, but the phone died a few hours later. Another customer lost his phone in a cement mixer. “It smelled pretty bad,” he said however, the repairs were successful. Wetherill remembers one fast-food employee who dropped her phone into a restaurant’s deep fryer. “We are proof that the American dream is alive,” he says. UBreakiFix began as a business based out of Wetherill’s living room, and it now boasts more than 60 locations nationwide.
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Free diagnostics are a staple at all uBreakiFix locations, so customers understand the problem before any work is done. "You are not the first person to break a phone.” Collectively, uBreakiFix's highly trained technicians repair more than 20,000 devices a month, drawing from a library of high-quality parts that are tested twice before they ever get used in a repair service. "Look, this is something we do every day," Wetherill says. The broken glass can actually cause serious damage to the phone’s inner components and turn a relatively simple fix into a costly repair job. “Don’t just put it into your pocket and continue to use it,” Wetherill says. On the worst thing you can do after cracking your smartphone’s glass screen UBreakiFix CEO Justin Wetherill spoke with Groupon about the importance of protecting your smartphone and the challenges of fixing a phone that has been dropped into a deep fryer.
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